Active Air Research Blog

Hi.

Welcome to the Active Air research blog by Bovitz, Inc. We're documenting our adventures in helping build a new, game-changing filter system. Hope you enjoy!

Launch Of The Active Air Online Community

Feb 28

Feb 28 Launch Of The Active Air Online Community

Property Managers & Realtors: Powerful Secondary Target Audiences

Feb 24

Feb 24 Property Managers & Realtors: Powerful Secondary Target Audiences

Feb 17

Feb 17 Meet The First Voices Of Active Air

Today’s Filter Journey Is Riddled With Hurdles

Feb 17

Feb 17 Today’s Filter Journey Is Riddled With Hurdles

The New Filter System Solves Very Real Problems, & That’s Exciting!

Feb 17

Feb 17 The New Filter System Solves Very Real Problems, & That’s Exciting!

There’s Much To Be Educated On, & That Can Be Paralyzing

Feb 16

Feb 16 There’s Much To Be Educated On, & That Can Be Paralyzing

App Success Hinges On Indoor AQ

Feb 16

Feb 16 App Success Hinges On Indoor AQ

Skepticism & Resistance Can Quickly Arise

Feb 16

Feb 16 Skepticism & Resistance Can Quickly Arise

Branding I: Add "Filtrete By 3M"

Feb 16

Feb 16 Branding I: Add "Filtrete By 3M"

Branding II: Message AQ First

Feb 16

Feb 16 Branding II: Message AQ First

Filter Install: After A Few Beats To Think, It’s Pretty Easy

Feb 15

Feb 15 Filter Install: After A Few Beats To Think, It’s Pretty Easy

Instructions Guide: Easy-Peasy

Feb 15

Feb 15 Instructions Guide: Easy-Peasy

App Download & Set-Up: A Few New Touches Would Go A Long Way

Feb 15

Feb 15 App Download & Set-Up: A Few New Touches Would Go A Long Way

App Data: Useful, But We Could Use Some Help

Feb 15

Feb 15 App Data: Useful, But We Could Use Some Help

Replacement: Little Tricks To Make It Better

Feb 15

Feb 15 Replacement: Little Tricks To Make It Better

A Word On Packaging

Feb 15

Feb 15 A Word On Packaging

In-App Purchases: Amazing!

Feb 15

Feb 15 In-App Purchases: Amazing!