Property Managers & Realtors: Powerful Secondary Target Audiences
If you’re a property manager, you know how critical something as small as a filter can be. A lazy or uniformed tenant can ruin an HVAC with negligent filter practices. Even if they are well-meaning tenants, a property manager has to do all the work of remembering when to replace each home's filter(s), purchase them, install them, etc. It’s hard to do all this for your own house; imagine if you have multiple tenants!
Steve says it best below.
Similarly, for realtors, educating clients on filters offers an opportunity to create goodwill, particularly among first-time buyers who are often new to the filter world. Simple email reminders or even gifting filters is a win-win!
Connor says it well:
“I know about filters through my realtor. I get emails from him, reminding me to change them. Actually, most of my knowledge about filters comes from him.”
