Bite-Sized Fun In Store!
Education for the Filtrete + Speck experience can really only happen effectively via real-life interactions. Being in-store means offering bite-sized glimpses that are highly hands-on, interactive, and informative. Ryan and Derek provide a number of creative thoughts on this front:
There's power to doing something unusual, and we'd love to see that as part of the launch of these new products. In addition to Derek and Ryan's ideas, perhaps it's a funny video, perhaps it means doing a stunt centered around a cultural/seasonal event, or maybe it's simply creating an interesting infographic that describes the need for Filtrete and Speck. Irony and ingenuity can create an enormous buzz, and that's what we're looking for.
