Billboard This!

We created an imaginary billboard campaign, featuring what we believe to be the primary benefits of the Filtrete + Speck experience to share with others. We did this to give others a bite-sized glimpse of why we believe the product experience is so powerful and so necessary to any type of home. While we’re not graphic artists and marketers, hopefully the sentiment helps convey how much we care and appreciate the benefits that Filtrete + Speck bring.

Just to provide one example to start, here’s what Aaron came up with:

We decided to feature Aaron’s work first because he beautifully and simply hits on three points that we love: “smart” technology, caring for the environment, and our family’s health. Developing a launch campaign that focuses on these three simple but powerful concepts could really build momentum. These ideas are real and highly pertinent to our lives today, and more importantly, to the lives we aspire to live. It’s this aspirational element that Aaron artfully communicates that we really gravitate toward.

More to come next week!