Subscription Prescription

We’ve put a lot of thought into what a Filtrete subscription service could look like. And we want this service, if it were to happen, to be the best it can be, which means it has to do a lot of things well. Be simple yet innovative. Offer options, but also offer the ability to change our plan on a dime. And of course, be simple, easy, and with savings. Here’s a glimpse of what a few of us came up with:

Quentin’s Ideal Subscription Plan:

• Shipment should have both the Filtrete Smart Air Filter and Speck. A brochure of the products and a coupon or gift card as thank you for the subscription should be included as well.
• Shipping should not go up higher than $15 (for the initial shipment).
• Shipping subsequent filters every 2-3 months works well.
• I’d like it (the old filter) to be recycled or maybe sent back to the company because it’s better for the environment to recycle.
• They should offer educational tips as part of each/some shipments. It will help the subscriber to promote the product if they want to share it with family or friends.
• I think they should also offer a pick up at the store order instead of shipping, because shipping can cost a lot. Though it would still be a subscription, it would be ready for pick-up -- a package just for you.

Jesse’s Ideal Subscription Plan:

It would be great if you could set it up to automatically send filters when your current one is below a certain percentage of usefulness:

• Every 2-3 months you'd receive a new filter.
• It would be awesome to be able to recycle the old filter. Maybe you just re-use the box you receive the new filter in?
• If you're using the Speck sensor, maybe sending personalized tips on how to improve air quality based on what the sensor has recorded?
• A reasonable cost for receiving a new filter and recycling the old one could be the price of the filter plus an extra $5-10 convenience cost.

Meagan’s Ideal Subscription Service:

I see this working like Amazon' subscription service:

• To encourage people to sign up, you could offer a little sample of a cleaning product to help your home’s air. It could be a simple, colorful  Microfiber rag.
• The shipment would be every two months and would cost around $20.
• Could Filtrete make the filters recyclable, rather than taking the old filters away?
• I would definitely like to see tips on how to keep the air quality of your home high. Just like Blue Apron, in each of their boxes, they have a notecard with simple cooking techniques. It’s so educational, and I look forward each month to this informational cooking letter.

Aaron’s Ideal Subscription Service:

• I think free shipping is one of the most enticing things about subscriptions. Even if the shipping cost is built into the subscription, that is more appealing than seeing a price and then getting hit with shipping at checkout.
• As for perks, it would be nice to get a shipment free after so many deliveries, or perhaps a discount for signing up for a year.
• If old filters could be recycled back in the packaging they came in, that would be neat. Or if recycling them, you get a credit? Like bottles do in some states?
• Frequency of shipment should be customizable. Since we don't have pets or major allergies, I feel like we could stretch our filter life a little more.
• Education stuff could be neat. Maybe as a newsletter through email? Or statistics emailed to you about trends in the area?
• Being able to pause, and change subscriptions would be needed. Also, being able to change the size if we were to move or get a new furnace would be great.
• Finally, having a chat system for customer support would be a nice feature because sometimes that is easier than waiting on a phone queue.

Janet's Ideal Subscription Service:

• I am looking forward to receiving two air filters, a Speck, a Filtrete sensor, a manual/guide, and instructions.
• From then on, I am happy to receive filters every 2-3 months. A filter that can be recycled that is.
• Each shipment should cost around $15-$25.
• Filtrete +Speck should offer education tips as part of each shipment.