Lights, Camera, Action!

We thought we’d try and get creative. Mostly to summarize what we believe to be the most important aspects of the Filtrete + Speck experience. But, if this offers some creative inspiration, all the better. We humbly share with you a few first sketches of what a TV commercial, or any other kind of ad for that matter, could be like. We’ll, here goes:

1. A family sitting together. Mom and Dad are concerned about their child's asthma. One says they wished they knew if the air quality was okay. The other pulls out the app and says, “Now, we do.” After seeing air quality problem, they’re then able to fix it. The child is breathing better and happy again.
2. Picture a hazy city at the end of the day. Then pan to you entering your home into clean, fresh air.
3. We’re cooking in the kitchen with the fan above the stove running. We think that this is really making the difference by filtering out the steam. Then, however, we turn around to see the air quality dropping fast. So we take the next step and crack a window. Relief ensues, as the levels begin to return to normal with this added action and thanks to Speck.
4. The scene should be in the living room, everyone was there watching their favorite TV show. The youngest child was not feeling well and keeps sneezing. The mother then checks the Speck Device, and it’s showing an Elevated PPL. Everyone then stops what they are doing to take care of the youngest. The father checks the filter and changes it. The siblings clean every corner of the house.
5. Do you know that even the air in your house is not clean? Who would want to breathe dirty air?! This new product will not just keep your air clean, but also you can also keep track of your air quality and filter performance.
6. A hurried mom is struggling to get her kids out the door in the morning. She finally gets them in the car, checks her daily schedule on her phone, and her Filtrete app show her its time to change the filter. She feels thankful for the reminder; she never would’ve remembered with all this going on. She looks back and gives a proud look at her family Voice over says, "We know how busy life is. Filtrete can make it a little easier."
7. This one is wild, but we love it: Set a scene where a large talking dust ball is sitting on the couch talking to someone in the house, kind of like the lending tree commercial where the muppet is talking to the homeowner going to the bank for a mortgage. They talk about air quality, and then a FedEx driver rings the doorbell, delivering a new package with these filters. The homeowner installs them right away and kicks the dust ball out.

See you on set soon!